📌 What You Need:
- ChatGPT (Free or Plus – Plus recommended for long-form content)
- Google Workspace or Microsoft 365 (for docs, sheets, presentations)
- Access to your analytics tools (Google Analytics, Meta Ads, etc.)
- Optional: Indian market data (e.g., RedSeer, Statista India, TRAI reports)
🖊️ 1. Content Creation
Goal: Quickly generate blogs, captions, and ad copy.
Prompt Example:
“Write an Instagram caption for an ayurvedic skincare brand launching a summer moisturizer.”
ChatGPT Delivers:
“Beat the heat the natural way 🌿☀️ Say hello to your skin’s best friend this summer — lightweight, cooling, and made with tulsi & aloe! #AyurvedicGlow #SummerSkinCare”
🎯 Also Try:
“Write a 500-word blog post on ‘Why Indian millennials are switching to sustainable fashion.’”
✍️ Supports:
- LinkedIn posts
- WhatsApp promo messages
- Shopify/landing page copy
📢 2. Campaign Planning
Goal: Design a structured, multi-channel campaign with timelines.
Prompt Example:
“Plan a 30-day launch campaign for a D2C organic food brand in India.”
ChatGPT Gives:
- Week-by-week breakdown
- Channels: Instagram Reels, WhatsApp groups, Meta Ads, YouTube Shorts
- Suggested themes: Behind the brand, nutrition education, recipe reels
- Influencer collab strategy and festival-specific tie-ins (e.g., Diwali, Pongal)
📆 Bonus:
“Generate a Google Sheets content calendar template.”
📊 3. Market Research
Goal: Understand industry, audience, and competition.
Prompt Example:
“Analyze Gen Z consumer trends in India’s beauty industry.”
ChatGPT Summarizes:
- Preferences: Clean beauty, homegrown brands, social validation
- Key platforms: Instagram, YouTube, Myntra, Tira
- Competitor mapping: Sugar, Mamaearth, Pilgrim
📈 Also try:
“Generate a SWOT analysis of Zomato vs. Swiggy for brand differentiation.”
🔍 4. SEO Optimization
Goal: Improve organic reach with smart content and keywords.
Prompt Example:
“Create an SEO strategy for a local online coaching centre targeting NEET students.”
ChatGPT Suggests:
- Long-tail keywords (e.g., “best NEET coaching in Indore 2025”)
- Meta descriptions
- Blog topics (e.g., “How to prepare for NEET in 3 months”)
- On-page optimization checklist
💡 Follow-up:
“Write a blog outline and keyword frequency guide.”
🧠 5. Brand Messaging
Goal: Build a consistent brand voice and communication framework.
Prompt Example:
“Create a brand tone guide for a youthful, witty fintech startup targeting Tier-2 Indian cities.”
ChatGPT Provides:
- Brand tone: Conversational, humorous, empowering
- Tagline examples
- Do’s and don’ts for social, email, and ads
- Audience avatar (e.g., Ramesh, 25, uses UPI daily, loves cricket and memes)
📚 Try also:
“Write 5 unique headlines in this brand tone for credit card benefits.”
📈 6. Performance Analysis
Goal: Review campaign results and recommend next steps.
Prompt Example:
“Analyze this marketing report: CTR = 1.2%, CPC = ₹8.20, Conversion Rate = 1.5%. Suggest improvements.”
ChatGPT Interprets:
- Low CTR → Weak creative or targeting
- High CPC → Improve quality score or audience match
- Action Plan: A/B test creatives, retarget website visitors, try influencer boosts
📊 Output: A 5-point summary for your CMO
🗺️ 7. Customer Journey Mapping
Goal: Visualize touchpoints and design experience flows.
Prompt Example:
“Map the customer journey for a first-time buyer of a smartphone on Flipkart.”
ChatGPT Outputs:
- Awareness: Google search, YouTube reviews
- Consideration: Flipkart filters, price comparisons
- Decision: Promo offer + delivery speed
- Post-purchase: Unboxing → Review → Referral
🧭 Also ask:
“Add automation suggestions using WhatsApp or email after cart abandonment.”
🤝 8. Influencer Outreach
Goal: Plan collaborations and outreach strategies.
Prompt Example:
“Write an influencer proposal for a Mumbai-based fashion content creator for a sustainable clothing line.”
ChatGPT Delivers:
- Introduction + Brand Story
- Why the influencer is a great fit
- Collaboration format (e.g., Reels, IG Live, Swipe-up links)
- Deliverables, compensation, timelines
🎥 Bonus:
“Suggest 5 Indian micro-influencers in the sustainable fashion space.”
📍 India-Specific Enhancements
🎉 9. Festival Campaign Ideas
“Suggest Holi campaign slogans for a D2C drinks brand.”
🇮🇳 10. Regional Language Content
“Translate this Diwali greeting post into Hinglish and Tamil.”
🧾 11. Vernacular SEO & Bharat Audience Targeting
“Generate keywords for ‘affordable loans’ in Hindi and Marathi for Tier-2 towns.”
🧭 Summary Cheatsheet
| Task | How ChatGPT Helps |
|---|---|
| 🖊️ Content Creation | Captions, blogs, product pages, landing copy |
| 📢 Campaign Planning | Launch timelines, themes, platform strategy |
| 📊 Market Research | Trend summaries, consumer behavior, competitor mapping |
| 🔍 SEO Optimization | Keywords, blog topics, meta copy |
| 🧠 Brand Messaging | Tone guides, taglines, persona-based copy |
| 📈 Performance Analysis | Interprets reports, suggests optimization steps |
| 🗺️ Customer Journey Mapping | Maps lifecycle from awareness to advocacy |
| 🤝 Influencer Outreach | Proposals, collab ideas, deliverable planning |